008: Niching down with Sara Dunn

In episode eight of Women in WP, we talk to Sara Dunn, web developer and SEO expert about going from generalist to specialist and all that goes along with it.

About Sara: Sara Dunn is founder and project lead at 11Web, a marketing agency offering WordPress website design and SEO. In 2018, she started a specialized business that offers SEO specifically for the wedding industry at SaraDoesSEO.com. She posts videos documenting her journey to niche down, become a recognized expert in her field, and do better work in less time at sara-dunn.com.

Find Sara: Website | Twitter | Facebook | LinkedIn | Instagram

Women in WP | WordPress Podcast
Women in WP | WordPress Podcast
008: Niching down with Sara Dunn

Show Notes

Places, people, and things discussed in this episode:

  • Custom Post Types – You can extend the amount of post types you have if you want to break things down into smaller categories. For example, if you want to have a section on Books.
  • Instagram – Big place to find people in the wedding industry.
  • Optimizing for Keywords – (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

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