011: Customer Success with Michelle Ames

In episode 11 of Women in WP, we talk to Michelle Ames, head of customer success for GiveWP about her role in helping GiveWP customers succeed at fundraising, as well as her role in organizing WordCamps and Meetups.


About Michelle: Michelle has over twenty years of experience in higher education; ten years of owning a web design and marketing company; and currently serves as the Head of Customer Success for GiveWP.com and WPBusinessReviews.com.

Michelle is a veteran of teaching and public speaking. She’s been an instructor for a wide variety of topics including Using Quantitative Data Analysis Software, Meditative Drawing, Intro to WordPress, and Marketing and Law for Massage Therapy. Michelle speaks at conferences all over North America. You can find many of them recorded on WordPress.tv including “Little Things That Make a Big Difference,” “Hidden Features of WordPress Revealed,” and “Use Your WordPress Powers for Good,” as well as panel discussions on WordPress, marketing, and women in technology.

Michelle loves attending conferences, exploring photography, serving on non-profit boards, and mentoring people in her local community.

Michelle is the author of “A Good Firm Handshake and Other Essential Business Tips” available on Amazon.com. She holds a BA in Religion and Philosophy (Roberts Wesleyan College) and an MBA in Marketing, E-Commerce, and Information Technology Management (Simon School, University of Rochester).

Follow Michelle on Twitter and Instagram at @michelleames and check out her thoughts about life on thedailybedhead.com.

Find Michelle Ames: Website | GiveWP | Twitter | Facebook

011: Customer Success with Michelle Ames

 
 
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Show Notes

People, places, and things mentioned in today’s podcast:

  • GiveWP.com – WordPress donation plugin.
  • Famous 5-Minute Install -Before WordPress installers existed, you had to manual install WordPress on your hosting account following
  • WordPress Salts – Encryption the information stored in the browser’s cookies that are stored for your logged in session.
  • wp-config.php file – One of the most important files in your WordPress installation is the wp-config.php file. This file is located in the root of your WordPress file directory and contains your website’s base configuration details, such as database connection information.
  • CSS – Cascading Style Sheet – Styles the HTML of your site.
  • Inspect Tool – Allows you to see which styles are being used on your site, so you can change them.
  • SiteGround – A popular and respected web host for WordPress.
  • Gutenberg – The new text editor for WordPress.
  • Page Builders – A way to easily layout complex pages with a drag and drop interface.
  • GiveWP blog – A great blog on how to increase your online donations for your nonprofit.
  • CRM – Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. Popular CRMs include Salesforce, Hubspot, MailChimp, Aweber.
  • Zapier – Can be used to connect data you gather in WordPress to populate data in another app.
  • Gravity Forms – Easy-to-use forms plugin.
  • WooCommerce donation upsells – Use GiveWP to upsell a donation when people purchase a product/service on  your site with WooCommerce.

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