013: The Power of Why with Michelle Schulp

In episode 13 of Women in WP, we talk to Michelle Schulp who tells us about the power of why, the definition of design, and her passion that design isn’t just about beauty, but about defining problems and finding solutions.

About Michelle Schulp:

Michelle is an independent graphic designer and frontend developer in Minneapolis. Prior to beginning her career, she studied Visual Communications, with minors in Psychology and Sociology. As her work progressed, she also branched into front-end development and user experience design to round our her skillset. This combination of disciplines led her to adopt a strategy-based approach to design, focused on solving tangible problems and achieving real goals based on how people think.

She loves the open source community, and when she is not working on projects she speaks/volunteers/organizes at events and workshops around the country. Her passions are communication and empowerment, and she believes in the power of “Why?”

Find Michelle Schulp: Marktime Media | Twitter | Instagram | LinkedIn

Women in WP | WordPress Podcast
Women in WP | WordPress Podcast
013: The Power of Why with Michelle Schulp

Show Notes

People, places, and things mentioned in this episode:

  • WordCamp Chicago
  • WordCamp Chicago Meetup – How Michelle got connected to community and involved with speaking
  • AIGA Minnesota – Michelle is Director of Technology
  • SASS – Syntactically Awesome Style Sheets
  • WordPress.tv – Michelle has presented many times at WordCamps, and you can watch them all on WordPress.tv.
  • Web Design Bootcamp with iThemes – Watch it here!  Michelle teaches basic design skills during her webinar, such as pick one heading font and one body font, either in the same family or vastly different families. Webinar includes sheet for you to fill out.
  • About design: always ask why about everything. Why do we have this thing? Also use verbs for conversions. No one cares about your beautiful hero image. People don’t want a drill. They want a hole in the wall.
  • What is your primary verb for the page? Pages should be optimized to do one thing and do whatever the conversion is from any page they are in, e.g. BUY!
  • People want to feel empowered to do what they want to do. No one wants to feel stupid. Lot of the tech industry is condescending toward non-tech people. But these people know a lot about their business or industry.
  • WordPress User Roles – Create custom user roles via User Role Editor.
  • Fitness and Freelance – Michelle’s health and fitness website for freelancers.

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